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Ridder excellence

Why do customers choose Ridder? Choosing Ridder means choosing top-quality products and excellent service. Here are some of the main reasons to opt for Ridder:

Product functionality
We customize the functionality of our products and solutions to suit the needs of the market or specific customer requirements. This allows us to manufacture and supply our drive systems under a private label.

Customer responsiveness
We respond quickly and effectively to customer enquiries and reported issues, and keep you well-informed of our progress in handling them.

Personal relationship of trust
We aim to build a relationship of trust between you and Ridder in general, and your contact person in particular.

Fast and effective handling of complaints
We respond quickly and effectively to complaints and keep you well-informed of our progress in dealing with them.

Distribution philosophy
We don't supply directly to end users in order to protect the commercial interests of our target groups.

Online product information
We provide a wealth of information online to support you with the sale of our products.


We get the basics rights

Obviously, other factors such as quality, reliability, price and overall service play a key role in serving our customers effectively. These are factors we always get right!

Quality according to Ridder
Our drive systems are known for their reliability, robustness, ease of installation and flexibility - vital qualities in the markets we serve. When you purchase motors, shafts or gear racks, you expect them to work smoothly for years, because your customers will rely on them day in, day out. We provide a life-long guarantee on all our motor gearboxes. That's why they undergo extensive testing at maximum capacity before leaving our factory.

Reliability of delivery
At Ridder, we know what it’s like to work under time pressure. Much work is seasonal. You need to respond quickly to the needs of your customers, whether they are located at home or abroad – and you don’t expect any less from your suppliers. This would be impossible without a production schedule that is both flexible and reliable. We have an excellent reputation for planning and logistics. Our products are made to order. We assemble many of our components in advance, so that we can manufacture a product quickly, accurately and efficiently. This means that all orders are delivered on time, properly packaged and with the correct paperwork – exactly as agreed.

Price versus Quality
You can’t afford to compromise on quality, but you can’t price yourself out of the market either. You have to work hard to make a living and rightly demand value for money. Finding the right balance can be difficult, and we understand this like no-one else. Our policy on price versus quality is very clear: competitive pricing, without compromising one bit on quality or reliability. After all, even a single return visit to repair a defect could eat up all of your profit.


Service is all about people
You choose your supplier based on strict criteria – price, quality and reliability. But it is often also a question of feeling whether that supplier is right for you. It depends on the people you’re dealing with. Our people know the industry and the technology involved. Personal service is all part of the package. What approach are we taking? How are we going to tackle a particular problem?’ No enquiry is too trivial. We understand what you want, make your life easier and supply drive systems that are tailored to your needs!

Operational Excellence and Customer Intimacy

We've summarized our commitment to providing top-quality products and excellent service in the concept of 'Ridder Excellence', a combination of Operational Excellence and Customer Intimacy.

Operational Excellence

Companies that focus on this strategy aim to provide the highest possible quality at the lowest possible price ('cost leadership'). Ease of purchase also plays a significant role. This means delivering goods or services rapidly and flawlessly, as well as minimizing effort and processing time or installation time for the product (‘total cost of ownership’). The focus here is on streamlining and standardizing processes, pushing up productivity, minimizing errors, cutting back on unnecessary aspects of service and getting the most out of economies of scale.

Customer Intimacy
Companies that focus on this strategy put the customer first. Rather than looking at the market as a whole, they look at the needs of their individual clients. The focus is on developing long-term customer relationships instead of on one-off transactions. They invest in building up knowledge about their customers and systems to activate that knowledge and convert it into customized products and services. Customer Intimacy boils down to making your customers’ lives easier. But it is only worth building such a close relationship if those customers are actually in need of expertise and advice.

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